Superbowl Commercials

What is the company?
PlayStation 2
Who is the target audience:
Gamers (males 18-30 years old)
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action
How were camera shots and editing used to enhance the message?
Quick edits
What is the slogan/message for the company?
Live in your world, play in ours
Was the message effective? Why or why not?
Yes, it was funny and got my attention

What is the company?
Budweiser
Who is the target audience:
Football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Animals and humor
How were camera shots and editing used to enhance the message?
The rewind
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
Yes because of the punch line

What is the company?
Chrysler
Who is the target audience:
Females
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Sleek and smooth
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
No, I'm a guy

What is the company?
Pepsi
Who is the target audience:
Pop drinkers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor and celebrity
How were camera shots and editing used to enhance the message?
Has to have visual to make it work
What is the slogan/message for the company?
Its a twist on a great thing
Was the message effective? Why or why not?
Yes, it was funny and I liked it

What is the company?
FedEx
Who is the target audience:
People who have seen Castaway
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Flash backs
What is the slogan/message for the company?
No slogan
Was the message effective? Why or why not?
Yes cause i have seen the movie

What is the company?
Dodge
Who is the target audience:
Men
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Fast shots
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?
No i don't like Dodge

What is the company?
Gatoraid
Who is the target audience:
Sports players and athletes
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Action shots
What is the slogan/message for the company?
Is it in you?
Was the message effective? Why or why not?
Yes, i love gatoraid

What is the company?
SportsCenter
Who is the target audience:
ESPN watchers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Two different locations
What is the slogan/message for the company?
This is SportsCenter
Was the message effective? Why or why not?
No, its not the funny

What is the company?
H&R block
Who is the target audience:
Adults doing their taxes
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Different scenes
What is the slogan/message for the company?
Don't get bad advice
Was the message effective? Why or why not?
No i don't do my taxes

What is the company?
Budlight
Who is the target audience:
Adults
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Different people's reactions
What is the slogan/message for the company?
Make it a bud light
Was the message effective? Why or why not?
No i can't buy beer

What is the company?
Visa
Who is the target audience:
Credit card owners
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity and humor
How were camera shots and editing used to enhance the message?
Different angles
What is the slogan/message for the company?
Its everywhere you want to be
Was the message effective? Why or why not?
No I don't have a check card